I wanted a cleaner split between the tech company and the studio.
I'm the founder of TIZZLE, the digital studio, and I'm introducing Crooli as a separate technology company.
That separation matters to me because TIZZLE and Crooli do different jobs.
Why I made the change
My work has grown beyond the digital studio I run through TIZZLE.
As I keep building software, online products, AI tools, and other technology projects, one brand started doing too much.
Crooli is the technology company.
TIZZLE is the digital studio.
Separating the two gives both a clearer purpose.
What TIZZLE does
TIZZLE is where I focus on client work:
- websites
- branding
- Shopify and e-commerce
- ongoing support
- search engine optimisation
- digital strategy and custom development
That means client work, case studies, service information, and enquiries now belong there.
What Crooli does
Crooli is focused on products, software, AI work, and new technology projects.
The work experience side of things stays under Crooli.
That part is still part of my story, and I want to keep it that way.
A new company, with a clear identity
This is not a change in ownership.
TIZZLE remains the studio I was already running, while Crooli gives my technology work its own home.
The studio's work, systems, and support stay the same. Crooli is a separate company for building technology.
What happens next
The technology company and its products are available at crooli.com.
If you want website design, development, or studio support from me, TIZZLE is the place to go.
The studio website, portfolio, service pages, and enquiries remain at tizzle.org.
Small plug: Crooli is my technology company, and TIZZLE is my digital studio. Explore the technology work at crooli.com or visit the studio at tizzle.org.